The trends, technologies and products that will shape the worldwide dairy category in the future will be created hand-in-hand with chefs, scientists, consumers and customers at Arla Foods’ new state-of-the-art global innovation center, built in the heart of one of the world’s fastest growing food clusters in Aarhus, Denmark.
Arla has put open innovation at the centre of its growth plans for the next decade. The dairy farming cooperative aims to be the most collaborative innovator in the USD 400 billion global dairy market, and has kick-started this ambition with its new innovation center in Aarhus, which is officially opened on May 16 by Her Royal Highness Crown Princess Mary of Denmark.
Arla’s new innovation center will play a pivotal role in the company’s collaboration with its customers and will play a central part in Arla’s pursuit of its strategy, Good Growth 2020, by adding more value-added products to Arla’s markets around the world. Arla will also work with scientists and universities on research within a number of areas such as dairy farming, prevention of lifestyle diseases, innovative packaging and technologies that can make it easier to transport milk and fresh dairy products across continents.
Today, Arla products are sold in over 100 countries around the world, with the Group’s biggest markets being UK, Germany, Sweden, Denmark and with long-term strategic growth ambitions in four emerging markets outside the EU. By 2020, Arla plans to grow its branded sales in the Middle East and North Africa, USA, Sub-Saharan Africa as well as China and Southeast Asia. Already the world’s biggest producer of organic dairy products, Arla has also set out to further expand its global organic dairy sales by 2020.
“As a dairy cooperative, we are built on farmers getting together in the 1880s to create better opportunities together. It is in our DNA to collaborate to achieve better results. Our new global innovation center will apply that same approach to our research and development of not just new products but also new ways to consume them. The global food industry has never been more competitive than it is today – especially in Europe and across the emerging markets with its booming middle class of consumers in Asia, Africa and beyond. The best innovator wins,” says CEO of Arla Foods, Peder Tuborgh.