Food sorting systems manufacturer TOMRA Sorting Food has launched its first customer service center in Istanbul, Turkey, to expand further into the country and beyond to the Middle East.
The facility enables TOMRA to showcase its expertise and innovative approach to sorting produce – including nuts, dried fruit, vegetables, potato products and many more – to new and existing customers.
The customer service center will also stock an extensive range of spare parts for its sorting systems, ensuring customers’ machines throughout Turkey and the Middle East benefit from even greater levels of service and machine uptime.
TOMRA sales manager, Steven Hiel, says: “Our new customer service center is easily accessible for both Turkish food processors and those based in the Middle East. This aids us in achieving our objective of being closer to customers, where we can help them choose the right sorting solutions for local and regional produce.”
“The facility is a strategic investment for the further expansion of TOMRA Sorting Food, which will help us strengthen our relationships in the region. We are excited about its potential and look forward to enhancing our capabilities in Turkey and the Middle East.”
The facility also features a demonstration area where TOMRA can interactively showcase its sorting systems to clients. During a demonstration, customers can view a simulation of how products would be sorted and defects identified in their own production environment, using one of the many TOMRA sorting solutions available.
Steven adds: “Our Istanbul facility allows a great number of efficiencies to be made on behalf of our customers, including improved logistical access and quicker response times. Both these developments will ultimately help food processors improve profitability.”
The customer service center opened following a week-long roadshow, which included demonstrations at customer sites and the new facility itself. The roadshow culminated in a customer VIP event at the center which was attended by several customers, travelling from various regions of Turkey.