Mintel: Six Key Global Food And Drink Trends For 2017
Mintel, the world’s leading market intelligence agency has announced the six key trends set to impact the global food and drink market over the coming year.
November 24, 2016
By Maisie Loh
Looking ahead to 2017, Mintel’s Global Food and Drink Analyst Jenny Zegler discusses the top food and drink trends set to impact global markets:
IN TRADITION WE TRUST
Consumers seek comfort from modernised updates of age-old formulations, flavours and formats.
“People are seeking the safety of products that are recognisable rather than revolutionary. The trust in the familiar emphasises the opportunity for manufacturers to look to the past as a dependable source of inspiration such as “ancient” product claims including ancient grains and also ancient recipes, practices and traditions. Potential also exists for innovations that use the familiar as a base for something that’s new, but recognisable, such as cold-brew coffee.”