marketing
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Key Technology appoints new director of marketing
Key Technology announces the promotion of Steve Johnson to the position of director of marketing, who is overseeing the development and execution of product line strategies, branding, and marketing communications programs.
marketing | 06 December 2011
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Key Technology appoints optical product marketing manager
Key Technology announces the appointment of Richard Hebel to the position of optical product marketing manager, who has been with the company for 15 years.
marketing | 15 November 2011
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KEY TECHNOLOGY APPOINTS OPTICAL PRODUCT MARKETING MANAGER
Key Technology names Richard Hebel as the company’s optical product marketing manager.
marketing | 01 November 2011
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EAS: Marketing food products with health benefits imminent in EU
The year 2012 will see advertising messages across the functional food market moving in a new direction as the European Commission begins to finalise its draft article 13.1 "Union List" of permitted health claims, an industry adviser has said. Wit…
marketing | 26 July 2011
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DKSH, European flour mill partner in Thailand
Market expansion services group DKSH and European flour mill Dossche Mills have signed an exclusive agreement that will lead to a new phase of expansion for the flour mill in Thailand. Under the terms of the agreement, DKSH's Business Unit Performan…
marketing | 01 July 2011
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JEBSEN INDUSTRIAL RECEIVES EIGHT PRINCIPALS IN CHINA
Jebsen Group, a marketing and distribution organization for premium products in the Greater China region, has announced the addition of eight principals under the Group's industrial business, in conjunction with the Bakery China trade fair held in Sh…
marketing | 01 July 2011
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Tate & Lyle launches Purefruit monk fruit extract
Tate & Lyle has entered into a five-year partnership agreement with BioVittoria for the exclusive global marketing and distribution rights for BioVittoria's monk fruit. Tate & Lyle will be marketing the products in the US under the Purefruit bran…
marketing | 20 May 2011
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EAS: Marketing solutions needed if EU follows EFSA trend on claims opinions
Food companies will need to become highly effective at developing new approaches to communication if the EU authorities adopt the European Food Safety Authority's (EFSA) opinions as they stand, said food policy consultancy EAS. Following EFSA's pu…
marketing | 19 May 2011
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Italy to hold Macfrut 2011 in October
Macfrut 2011, the international exhibition of equipment, technologies and services for the manufacturing, conditioning, marketing and shipping of fruit and vegetables, will be held from October 5 to 7, October 2011 in Italy. The show has recently …
marketing | 13 May 2011
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NEW EAS REGULATORY ADVISER IN ASIA
International food policy consultancy EAS has appointed Evon Chan as a regional regulatory affairs adviser to utilize her expertise in food and nutritional product marketing across the Asian region. Before joining EAS Asia in Singapore, Chan has been…
marketing | 01 May 2011
