branding
-
Key Technology appoints new director of marketing
Key Technology announces the promotion of Steve Johnson to the position of director of marketing, who is overseeing the development and execution of product line strategies, branding, and marketing communications programs.
branding | 06 December 2011
-
Azelis unites 36 companies under one brand
Pan-European specialty chemicals distributor, Azelis, has launched a corporate re-branding programme which will unite its 36 companies under one brand from January 1, 2011. The re-branding is the culmination of the group's considerable investments…
branding | 21 December 2010
-
Protecting Assets
A study on trademarks reveals a lack of originality in branding.
branding | 01 January 2010
-
Companies to jointly acquire controlling stake in Russian branding and distribution company
The EBRD and Tata Tea Ltd are joining forces for the joint acquisition of a controlling stake in the Russian branding, packaging and distribution company Grand, in the country’s coffee and tea sector. The consortium led by Tata Tea, acting through…
branding | 31 March 2009
-
Young children's tastes influenced by fast-food branding
Preschool children preferred the taste of foods and drinks in McDonald’s packaging compared to identical foods and drinks in unbranded packaging, according to a Stanford University School of Medicine study. The study, which was reported in the Arc…
branding | 07 August 2007
