Tate & Lyle launches Purefruit monk fruit extract

Tate & Lyle has entered into a five-year partnership agreement with BioVittoria for the exclusive global marketing and distribution rights for BioVittoria's monk fruit.

Tate & Lyle will be marketing the products in the US under the Purefruit brand.

The only fruit-based calorie-free sweetening ingredient available today, natural monk fruit extract is a great-tasting way to reduce sugar and calories in foods and beverages, offering a unique value proposition to consumers.

This agreement expands Tate & Lyle's broad portfolio of wellness ingredients and advances its strategy of extending its leadership position as a global provider of specialty food ingredient solutions.

According to terms of the agreement, New Zealand-based BioVittoria will award exclusive global sales and distribution rights to Tate & Lyle for its monk fruit extract.

The latter will support the development of the line of Purefruit products with sales, research, marketing and product development.