Synutra International retains advisors to lead shareholder communications program

Chinese infant formula company Synutra International says it has retained Investor Relations International (IRI) to develop and lead its shareholder communications program.

As investor relations advisors for Synutra, Los Angeles-based IRI will raise investor awareness of the company’s growing position as one of China’s providers of formulae and nutritional products through its proprietary investor relations model that leverages the distribution of new media technologies with traditional direct communications.

The IRI program is designed to expand the company’s capital resources by broadening its shareholder base and development of analyst coverage.