Symrise launches new platform on flavors

Symrise has launched the new 'taste for life' platform, offering the food and beverage industry a framework to develop new products more rapidly and to tailor them to meet market needs. It consists of five brand pillars - Stay Vital, Lighten Up, Be Natural, Just Enjoy and Get Excited - covering consumer trends concerning health and pleasure. The program enables the company to detect service gaps in its client's portfolios and identify the pillars that could provide opportunities for new taste development.