Sleever adds impact to Cadbury's gum

Sleever is helping Cadbury to drive up gum sales with a new sleeve that fits a spherical pack. (The container features 70 pieces of chewing gum rather than the conventional 10 or 20 pieces.) The sleeving film fits over the pack without any distortion or loss of detail.

It can be shrunk onto the pack using an ultra-violet system, rather than steam, which ensures that there is no damage to the product.

“We chose our advanced SI-OPS-TF / 060 sleeving film with its excellent anti-tear properties to ensure the greatest possible safety for the product,” explains Eric Masson, Sleever International’s European sales director.

“SI-OPS-TF / 060 can take the micro perforations which we used to make sure the product can be opened easily while ensuring that it remains clean.”