Sino Agro Food to increase production of dairy products

China-based Sino Agro Food says its subsidiary, ZhungXing Cattles Husbandry, has completed the sale of approximately 600 tons of dairy products during its initial Phase I marketing trials with selected retailers in Beijing. The company will begin processing of up to 10% of its total dairy production for its ‘Green and Natural’ line of products.

Total dairy production is expected to reach approximately 32,700 tons in 2010. The company will launch the Phase II of its product roll out and marketing plan, which is expected to increase market penetration to over 25,000 families within the Beijing City region.

“As one of the few certified organic dairies operating in China, our products continue to exceed quality and safety standards. The recent resurfacing of tainted milk has put enormous pressure on the government officials to do more. We feel that these worries among the consumers will help drive customers to our products,” says Sino Agro Food CEO Lee Solomon.