Profiting from consumer mega-trends in Asia Pacific

A higher proportion of shoppers in Asia Pacific stated that overall quality was more influential in their grocery shopping than lower prices, showing how consumers value quality items, even in a weaker economic climate, according to a new report released by Research and Markets.

Entitled Profiting From Consumer Mega-Trends in Asia Pacific: Sensory, the report finds about 71% of Asia Pacific respondents told Datamonitor that trying new things was 'important' or 'very important' to them, with a comparable two-thirds saying these new experiences were also 'important' or 'very important' in helping to create a feeling of wellness or wellbeing.

Trading up is still very much a relevant part of consumerism in Asia Pacific.

Seeking out higher quality foods and beverages in particular is popular with consumers in this region, though trading up in personal care and household products is also apparent.

The report forms part of mega-trend report series that outline the most important issues shaping current and future buying behavior.