Pocket Shot moves alcohol into flexible pouch

Pocket Shot has extended the concept of grab-and-go to alcohol. The company is packaging a 50-milliliter serving of alcohol in a flexible, stand-up pouch. Designed to resemble a miniature bottle, the product line comes in 80 proof varietals including:

- Kentucky Straight Bourbon Whiskey Aged Four Years

- Imported Caribbean Gold Rum

- Premium, Triple Distilled Vodka

- London Dry Gin

- Especial Gold Tequila Imported from Mexico

Pocket Shot developer Jarrold Bachmann devised the idea for the product after seeing the workers at his farm in South Africa buy simple, 25 milliliter plastic sachets of alcohol to celebrate payday.