PepsiCo launches Gatorade Sports Mix

PepsiCo India announced its entry into the powder category with the launch of Gatorade Sports Mix.

The company says the sports drink is quickly becoming popular with the sport and fitness loving Indian youth.

The product, available in lemon and orange flavors, is a ready-to-mix powder that empowers the consumer to make their own Gatorade by adding water, at their convenience and at a very affordable price.

Gatorade Sports Mix would be available in easy-to-use sachets, which makes 500ml per sachet.

"India is going through a fitness revolution. The Indian youth is sweating it out by walking, jogging, playing sports and exercising in the gym. There is a huge need for an instant and optimal rehydration solution, but currently consumers end up using sub-optimal solutions such as glucose powders, caffeinated energy drinks and water," says Geetu Verma, ED-innovation and business development, PepsiCo India.

“And in order to encourage consumers to drink Gatorade more frequently, we have now made it more affordable and accessible."