New Kokanee beer cans celebrate the best of the west

Beverage manufacturer Kokanee has launched a limited edition Mountain Can Series, an innovative new packaging design for one of Western Canada's most popular beer brands.

The series features trail maps of several mountains in the region and leverages QR Code technology to connect users to interactive versions of each map.

In place of the usual iconic Kokanee glacier, the new can design features trail maps of eight mountains including: Whistler Blackcomb, Marmot Basin, Cypress Mountain, Fernie Alpine Resort, Kimberley Alpine Resort, Lake Louise, Red Mountain Resort, and Mount Washington Alpine Resort.

The Mountain Can Series also provides interactive content for fans to access via QR Code technology (a barcode made up of small square pixels).

Using any free QR Code scanning application on a smart phone, fans can download the entire mountain map and pan across it to learn facts about the mountain, try to find the iconic Kokanee stealing Sasquatch, which is hidden on the map and find out about great contests and prizes.