New EAS guide for Asia’s nutritional product markets

International food and nutrition policy consultancy EAS this month released its unique and easy-to-follow guide to help companies build successful regulatory strategies to enter the Asian nutritional product markets.

The guide entitled Marketing Health Supplements, Fortified & Functional Foods in Asia: Legislation & Practice is meant for nutritional product manufacturers who are struggling to navigate Asia’s regulatory maze or considering their future there.

The guide covers the national rules for health supplements, fortified and functional foods; the rules for adding vitamins and minerals to food and health supplements; and the rules for the use of herbs and other functional ingredients in the People’s Republic of China, Hong Kong SAR, Taiwan, South Korea, Malaysia, Indonesia, the Philippines, Thailand, Singapore, and Brunei.

It also gives an analysis of the current labelling, claims and novel food regulatory environment in Asia; an overview of the health supplement regulatory harmonisation process within the Association of South East Asian Nations (ASEAN), and insight into the activities of international regulatory body Codex Alimentarius.