Mars promises healthier snacks for kids

Mars has announced its partnership with the Alliance for a Healthier Generation (the Alliance) to offer healthier snack choices for sale in US schools. Created by The Clinton Foundation, the American Heart Association and the Robert Wood Johnson Foundation, and led by former President Bill Clinton, the Alliance and food manufacturers have agreed to support specific guidelines for competitive foods offered in schools. The snackfood manufacturer is reportedly one of only five food companies that are part of this important school initiative.

In order to help schools adopt these guidelines while still providing treats for children, Mars says it will launch a new line of snacks to specifically meet the Alliance’s strict guidelines for calories, sugar, fat, saturated fat and nutrients for children in elementary and secondary schools.

“Our US health and nutrition division has been active in developing nutrition-oriented foods over the last few years,” says James Mattikow, president, Mars Nutrition for Health & Well-Being.