Koelnmesse launches International Sweet & SnackTec China 2007

5-7 September 2007,Shanghai New International Exhibition Center (SNIEC),Shanghai, China

Koelnmesse’s brand-new tradeshow International Sweet & SnackTecChina 2007 aims to be the triple-threat in its arsenal of China shows,which includes the annual events Sweets China and World of Food China.The dedicated platform for confectionery and snack manufacturing willshowcase the specialized ingredients, and processing and packagingequipment needed by the sector. It will take place every two years andwill run parallel to Sweets China, much like ProSweets Cologne and ISM.The rationale seems clear. “As for the Chinese market, it's a giganticgrowth market for the international confectionery sector,” Sabine Loos, vicepresident Technology & Environment, Koelnmesse told Asia Food Journal.“The average annual per capita consumption of chocolate worldwide is threekilograms, whereas in China the fi gure is currently only 800 grams. It's veryclear what kind of growth rates we can expect to see in China in the future.”