Impress receives trophy for advanced Easy Peel end

The European Aluminium Foil Association (EAFA) has awarded Impress the Alufoil Trophy 2010 for the Easy Peel diameter 153 end and its overall excellence in five categories.

The new lightweight, smart end for 153mm traditional diameter cans and round microwaveable trays, offers convenience for consumers and easy application for food processing companies.

The end is offered as an alternative to traditional open top ends and is compatible with existing 153mm diameter filling lines in the ambient and chilled ready meals, vegetable, soup, stew and pasta markets.

The end is printable using printing techniques such as digital, flexo and gravure thus offering product differentiation at a reasonable cost.

The Easy Peel consists of a steel ring on which Amcor´s Alufix foil is heat-sealed.

The Easy Peel is then double seamed onto a steel can or tray and can be sterilized in both batch and continuous retorts (Easip).

An Easy Peel end is 50% lighter than a standard end reducing even further the carbon footprint.

Alufoil Trophy 2010, organized by the European Aluminium Foil Association, was split into five categories for the first time in 2010 and they are Consumer Convenience, Design + Marketing, Product Preservation, Resource Efficiency, and Technical Innovation.

The new format attracted 64 entries with 13 winners.