Heinz Ketchup reveals packaging innovation

Heinz Ketchup introduces its first-ever, dual-function ketchup packet that contains 15% less sodium that extends its lifestyle line with sugar-based products.

Heinz Dip & Squeeze offers a dual-function ketchup package for the foodservice industry that promises to make eating on-the-go more fun and convenient; a reduction in sodium across its base ketchup line to support consumers’ desire for lower-sodium products; and the launch of Simply Heinz Tomato Ketchup, made with sugar, for the retail market.

The Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods.

The new package holds three times as much Heinz Ketchup as the traditional packet.

Heinz also is extending its range of lifestyle-driven products available in retail to include Simply Heinz Tomato Ketchup, which is made with sugar, instead of high fructose corn sweetener.

The product will be available in 32-oz. and 15-oz. ketchup bottles beginning in March.

To help in the effort to reduce consumers’ sodium intake, Heinz will reduce sodium by 15% in its core line of ketchup beginning this summer.