GATORADE AND TIGER WOODS TEAM UP TO DEVELOP SIGNATURE LINE

  • Posted on 01 November 2007

Gatorade and golf pro Tiger Woods are collaborating to develop “Tiger-inspired sports performance beverages” for athletes at all levels. The subline charts new territory for Gatorade, as it marks the first licensing deal for the $5 billion brand, as well as being Tiger Woods' first endorsed sports beverage.

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