Ganeden Biotech, Agostoni Chocolate launch probiotic chocolates

Ganeden Biotech, maker of the patented probiotic strain GanedenBC30, and Agostoni Chocolate, an Italian farm-to-bar producer of all natural premium chocolates, have announced Chocolate Plus Private Label, a private label functional snack program.

Designed to fit into retailer's confectionary and wellness supplement categories, the Chocolate Plus Private Label program offers a mix-and-match approach for product feature and pricing flexibility.

Retailers start with the popular health benefits of Agostoni's premium Italian dark chocolate "70% for a high cocoa content or 60% for a softer flavor profile" and can opt to sell the chocolate with the GanedenBC30 probiotic, or offer a chocolate bar that includes GanedenBC30 probiotic and toasted flax seed, which contributes additional Omega oils.

Beyond choices in flavor and ingredients, the program gives retailers the option of two chocolate bar sizes: either a bite-sized 0.5 ounce mini-bar or a 1.1 ounce snack bar format.