FSANZ approves high purity REB-A for use in F&B applications

The Australian and New Zealand Food Authority (FSANZ) has given regulatory approval for steviol glycosides to be used as a food and beverage ingredient in Australia and New Zealand.

This approval represents the regulatory consent for PureCircle’s high purity Reb-A to be used as a mainstream food and beverage ingredient.

The consent comes shortly after PureCircle announced it had agreed with PepsiCo and the Whole Earth Sweetener Company to supply high purity Reb-A for use in beverages and tabletop sweeteners under the PureVia brand.

PureVia is an all-natural zero calorie sweetener.

Steviol glycosides are an extract of the leaves of the plant Stevia Rebaudiana, and are at least 200 times sweeter than sugar.