Frutarom bags Frost & Sullivan award

Frutarom has been selected by Frost & Sullivan as the recipient of the 2009 Global Weight Management Ingredients Product Line Strategy Award.

With its scientifically-backed product line based on natural extracts with different modes of action, the company has shown that it is responsive to market needs and dynamics.

It has also demonstrated particular insight into customer needs and product demands.

In the autumn of 2009, Frutarom grouped several of its slimming ingredients together in a Slimming Campaign which is designed to offer a structured choice of weight management ingredients.

It explains to product developers and marketeers the significance of and differences in slimming mechanisms such as a reduction of food intake and enhanced metabolism, and the skill of combining ingredients for best effects.

The campaign features branded proprietary ingredients and others derived via specialist technology from plant extracts such as green coffee bean extract, apple extracts and brown seaweed extract.