Forbes Medi-Tech launches pineapple juice containing Reducol in the Philippines

Forbes Medi-Tech announced the launch of a new pineapple juice containing the company's proprietary cholesterol-lowering ingredient, Reducol in the Philippines.

The beverage, packaged in 240ml single serving cans contain 1gm of Reducol, will be produced and distributed by Del Monte Philippines.

"With this product launch, Forbes continues to expand the breadth and number of product lines containing Reducol. Through the product roll out, we are looking forward to increased market penetration of the ingredient in Southeast Asia," said Laura Wessman, senior VP, Operations at Forbes.

Reducol contains plant sterols and stanols, commonly known as phytosterols, which have been clinically proven to significantly lower low density lipoprotein (LDL) or ‘bad’ cholesterol.

The ingredient does not change the sensory properties of foods, and can be formulated alone, or in combination with other active ingredients, for dietary supplements.

Reducol has been incorporated into food such as yoghurt, yoghurt drinks, processed cheese, milk drinks and spreads.