Enjoying low-calorie drinks

Purac launches PURAC FIT Plus, a natural specialty product based on lactic acid that can mask the artificial aftertaste of intensive sweeteners. Intensive sweeteners often accentuate undesirable off notes in beverages. Some sweeteners also have a different sweetness onset from sugar. The key factor for compensating undesired aftertaste in low-calorie beverages is to have the appropriate sour/sweet balance. PURAC FIT Plus has a longer lasting sour note than acidulants such as citric acid in beverages, which balances the sweetness profile of the intensive sweeteners. This effectively masks taste defects attributed to the intensive sweeteners in the beverages. The long-lasting sour taste of PURAC FIT Plus also helps to extend the flavor perception and increases the intensity of a broad range of beverage flavors.