DSM marks transformation with new brand

Royal DSM has introduced a new company brand Bright Science. Brighter Living.

The new brand is symbolic of the transition to the 'new' DSM.

As the transformation of DSM from a chemical company into a life sciences and materials sciences company active in health, nutrition and materials is complete, a new corporate brand is a logical step.

The new brand is a reflection of the overall positioning of the company.

It stands for the company's strategy, culture and the way it wants its employees to work together.

It represents the company's sustainability value (working with a triple bottom line of People, Planet and Profit thereby creating value for all stakeholders), the One DSM philosophy (based on the realization that the company can only fulfill its strategic goals if it operates as one united team across the globe) and it fits with its mission to create brighter lives for people today and for generations to come.