Drinking up more than taste

Real Blend Inspiration
(Japan)
JT Foods’ Inspiration! RTD coffee is housed in a can coated with a 'prism-layer fi lm' that changes color depending the on the light source. As companies continue to strive for a stronger on-shelf presence, this milky drink leads the charge towards packaging that features increasinglybeautiful and striking designs.

King Oyster drink (Taiwan)
When was the last time you sipped an oyster? Paolyta’s energy drink features the unusual yet premium ingredient—especially in the beverages category—as well as taurine, maca (a plant native to the Andes said to enhance strength and endurance), cordyceps sinensis extract (traditionally used in Chinese medicine) and guarana extract. Sized as a 50-milliliter, single-serve beverage, the glass bottle denotes a one-a-day shot, positioned closer to a healthcare supplement (as opposed to larger-sizedWestern energy drinks which are packaged in cans).

Red Vinegar drink (Japan)
Vinegar drinks have long been consumed by the elderly for their purported blood-thinning and good blood-circulation benefi ts. Yakult Honsha's Red Vinegar drink is proof that they have become mainstream. Made with 10 milliliters of purple potato vinegar and pomegranate juice—an unusual combination—theproduct has been curiously grouped as a ‘red’ food.

Orange Crystalline Sorbet (Japan)
Is it a drink or a dessert? Sangaria’s Crystalline Sorbet is a cooling blend of orange juice and skimmed-milk powder formulated and packaged to be frozen, and then lightly thawed to 3°C so it reaches a sorbet-like consistency. Poured or squeezed into a bowl, or drunk or eaten as a purée, this fairly original ‘frozen bottle’ is supposed to be rubbed over the body to both speed the defrosting processand provide an all-body cooling sensation.

Soaking Collagen water (Japan)
Asahi Soft Drinks Soaking Collagen water boasts 2800 milligrams of collagen content. Banking on the fact that collagen is the main component of cartilage, ligaments, tendons, bone and teeth, and is to some extent responsible for skin strength and elasticity, this beverage is the latest in a range of cosmeceutical launches. The passion-peach-fl avored sugarless, calorie-less drink is packaged in a slim bottle with a sleek design that ismeant to be purse-friendly.

Pomegranate Vinegar Drink (South Korea)
While South Koreans believe that vinegar has the ability to soothe sore throats and improve joint health, the fact is that the ingredient isn’t exactly associated with great taste. Until now. CJ of South Korea has added it to pomegranate juice—one of the most popular sources of antioxidants—to create Pomegranate Vinegar Drink. The product has been formulated with fermented fruit vinegar for low-acidity levels, and retails in a 340ml bottle. Other available fl avors include JapaneseApricot Vinegar, and Apple Vinegar.

Super H2O Frozen Bottle (Japan)
Consumers have long been freezing drinks to keep beverages cool on-the-go, but Asahi’s Super H2O Frozen Sports Ice has a PET bottle designed specifi cally for the task. Developed by Seven Eleven and Toyo Seikan, this hypotonic sports drink features a bottle that infl ates under cold conditions, preventing breakage and label warping. Unfortunately, the drink should not be stored horizontally, ruling out a large number of smallfreezers, or freezers with small drawers.