Drinkable yoghurt outpaces other categories

Beverages that support healthy diets are among the world’s fastest-growing food and beverage categories, according to the latest study released by ACNielsen Global Services, an operating unit of The Nielsen Company. The Executive News Report, titled ‘What's Hot Around the Globe – Insights on Growth in Food & Beverage Products’ notes that drinkable yogurts in particular was the fastest-growing food and beverage category purchased by consumers worldwide.

“Around the world, consumers are balancing health and nutrition concerns with a desire for convenience and value,” explains Jane Perrin, senior vice president, managing director for ACNielsen Global Services. ”Drinkable Yogurt is not only healthy and good tasting, but in many cases, the packaging offers the convenience and portability that consumers crave.”