Creating baked products for the sports market

At last, bakers are about to gain an opportunity to enter the world of sports nutrition.

After some years of dabbling with fat and sugar reduction, the bakery industry can look forward to baking a high-protein snack for top athletes and fitness fans alike.

“A number of our bakery customers have asked us to develop protein cookies to help them improve their health image,” says Søren Nørgaard, technical manager, Arla Foods Ingredients.

“What we have come up with is a baked snack or meal replacement concept that can contain up to 55% protein while being low in sugar and fat.”

Arla Foods Ingredient’s milk proteins provide the high protein content.

Bakeries can choose any fat with a healthy profile.

The company offers a savory profile, which contrasts with the sports nutrition sector’s almost exclusive tendency to produce sweet-flavored products.

The snack can also be produced on existing bakery equipment, requiring only a mixer and an oven.

The company’s bakery team is currently testing new flavor variants to give customers additional inspiration in their product development.