Confectionery wrapper

Looking for an innovative solution for biscuits, chocolate and cereal bars? With one quick tug of the Bosch Packaging’s Pull Pack, consumers can cleanly pull off the short end of a slug wrapper for a great interactive experience. A perforation hidden beneath a folded flap prevents the unintentional tearing that can occur with tear tapes or zigzag cuts. The flow-wrap technology fits neatly into marketing campaigns, adding to an experience with less mess and more fun. Consumers can use the short ends to collect payback points and other rewards that can be redeemed for prizes. The pull part is also reusable as a finger puppet, allowing for film or book tie-ins.