Coca-Cola’s Burn enters India

Coca-Cola has announced the launch of its premium energy drink brand Burn in India.

The company says the energy drink contains a potent energy formula is known to ignite and intensify experiences.

It contains ingredients such as guarana, taurine, glucuronolactone, caffeine, inositol and theobromine.

The 250 ml slim can retails at Rs.75 ($1.61).

As part of a phased launch, Burn will initially be made available to consumers through selective premium channels and outlets in Mumbai, Delhi/NCR and Bangalore.

Burn was first introduced in Europe in the 90's, over the years its presence has expanded to over 76 countries.