Coca Cola invests in vitamin water

The Coca-Cola Company is spending $4.1 billion to purchase vitamin-water maker Energy Brands, known as Glacéau. The move marks the company’s wish to “reignite” its sparkling beverages portfolio. Glacéau will operate as a separate business unit within Coca-Cola North America.

"We are excited that The Coca-Cola Company sees the explosive potential in our brands, and recognizes our people are the driving force behind the success of glacéau," says Mike Repole, president of Glacéau.