CO-ENZYME Q10: Questions Needing Answers
In the EU, food developers are eagerly waiting for approval in food and beverage use. However, questions about efficacy remain.

Recently, cosmetics, foods and functional foods with added co-Q10 have been receiving much hype. The demand for these products is rising so fast that in the autumn of 2005, Japanese producer Kaneka who has been extracting co-Q10 from yeast in bioreactors since 1977, sounded the alarm about fake products. Not surprising, given that market scarcity tends to attract ingredient counterfeiters.
A Japanese health-food report from the Yano Research Institute underscores this rapid market expansion. The company says sales for co-Q10 doubled between 2003 and 2004—from $67 million to $120 million. Japanese-American analyst Paul Yamaguchi estimated that the market grew to a further to $250 million in 2005.
Stimulus The main driver for growth comes from the innovative Japanese food industry, which has been adding co-Q10 to desserts, dairy, beverages and even to exclusive pet food since the start of the 21st century. “In Japan, food supplements are still the main products with co-Q10,” says Sakae Tanaka of Kaneka. “The functional foods are not really popular yet. But in Japan, co-Q10-containing chocolate, bread, candy, and drinks are already on market.” That isn’t to say that co-Q10 can’t succeed—it is already part of our daily diet, with meat and poultry as the main sources. Danish researchers estimate current daily intake is about five milligrams per day or less. (Supplements usually provide several tens to a few hundred milligrams.) Restrictions The US and Japan are the main markets for co-Q10. Between them, they account for approximately 80 percent of the market. Meanwhile, the EU drags along behind the two leaders. Within Europe, Euromonitor says Norway is the largest submarket, followed by Russia, the Netherlands and Denmark. Research analyst Kaye Cheung of Frost & Sullivan believes that it is legislation that causes Europe to lag behind. “Laws such as the EU Novel Foods Directive may impose restraints on the functional-foods market,” says Cheung. “There is great potential for the use of Q10 ingredients if they have EU approval.”



Forever young?
The lack of clarity has not prevented a growing group of consumers from embracing products with co-Q10. The average consumer is found mainly amongst well-educated baby boomers, who are receptive to the claim that co-Q10 ‘rejuvenates’ or ‘counteracts the effects of aging’. This anti-aging claim does not come as a complete surprise, according to Professor Frederick Crane, the American biochemist who discovered co-Q10 in cow tissues in 1956. “Not only diseases, but also aging causes the amount of co-Q10 in tissues to decline,” Crane reports. The biochemist has been taking supplements for several years now and considers the product safe. “Even in dosages of 1200 milligrams per day, no side-effects have been observed,” he claims. Crane doubts, however, if young people will benefit from this miracle substance in any way. “If you are a healthy young person, you are probably making all the co-Q10 that you need by yourself.”
Physicians about Q10
According to medical reviewers, there are preliminary indications that suggest that co-Q10 may slow down Parkinson’s disease; but well-designed, long-term studies are needed to support this claim. Trials on humans with type-2 diabetes were not successful.

| What is Coenzyme-Q10? Co-Q10 is a fatty substance that reportedly plays a key role in the mitochondria—the power plants of the cell, where nutrients react with oxygen and thus generate energy. In this process, oxygen supplies electrons to enzymes, with co-Q10 playing the role of ‘middleman’—which explains the term ‘coenzyme’. At the same time, co-Q10 reportedly ensures that the cell walls are not damaged by the electric charges jumping around. Thus, too little co-Q10 means less energy production by the cells and more damage to the cell. Thanks to its long tail of ten isoprenoids (a major class of lipids that occur in plants, animals, and bacteria)—hence the ‘10’ in co-Q10—the molecule penetrates the membranes of cells. Attached to this tail is a ring of six carbon atoms, which can intercept electric charges and pass them on. |
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