Chr Hansen launches natural colors for candies

Chr. Hansen launches a series of coloring foodstuffs that give confectionery producers the opportunity to color their candy in all the colors of the rainbow and still keep an e-number free label.

Launching the third generation of the coloring foodstuffs range FruitMax, the company extends its offering to confectioners looking for strong coloring foodstuffs in bright and vibrant shades.

“The main advantage of using coloring foodstuffs is the opportunity to ‘color food with food’, so to speak, thereby avoiding E-number declaration on the product label. This is attractive to many producers, and not only in Europe,” says Marianne Bundgaard, product manager, natural colors division.

“The emotional benefits offered by coloring foodstuffs are driving the demand for FruitMax. We see a big interest in coloring foodstuffs from the global manufacturers and this interest has a spillover effect on national players.”

FruitMax is suitable for various confectionery applications, enabling bright shades ranging from lush green and vivid yellow over clear orange and stunning red to intense purple and blue.

Coloring foodstuffs are food ingredients with coloring properties that may be added to food and beverages without declaring them as E-numbers.

They are considered food ingredients and not additives and they originate from fruits, vegetables, herbs, spices or other edible raw materials.