BENEO-Remy affirms clean label trend

Consumers are becoming increasingly concerned over the integrity of food and what features on product labels, resulting to manufacturers looking for natural solutions.

This insight from BENEO-Remy reinforces Mintel’s New Nutrition Business’s initial predictions issued at the beginning of 2009.

In 2008 the number of clean label product launches grew by 48%.

The trend remains buoyant in 2009 with nearly 4500 new clean label products launched in the first five months of the year.

Western Europe dominates with 40% of clean label launches with North America and Asia also performing well, each with a 17% share.