BENEO-Group reflects market trends on nutrient profiling in the EU

The BENEO-Group has seen a significant increase in the amount of major food producers working with the Group to develop product concepts that will meet the proposed EU Nutrient Profiles regulations.

Says Rudy Wouters, head of Food Application Technology of the BENEO-Group, “We have seen a shift in thinking as major food producers within the industry begin to look at their product portfolios and analyse the impact that the nutrient profiles within the Claims Regulation will have on them.”

“We have been advising not only on a range of reformulation strategies to offer reduced sugar and fat options, but also on label improvement, packaging and wording alterations to ensure conformity.”

“Although the nutrition profiles under development include a two year adoption period, money and time is being invested now by the major players to ensure that they are ready for a new era of nutrition and health claims.”

The EU nutrition profiling enables consumers to make healthy choices for a balanced diet.

In particular, nutrient profiles will try to take account of the quantities of certain nutrients and other substances contained within food, its role, importance and contribution to the diet and its overall nutritional composition.