Avery Dennison introduces Shrink PS labels for meat and dairy applications

Avery Dennison introduces a new brand-enhancing pressure-sensitive labeling solution for meat and dairy packaging applications at Interpack 2011, in Düsseldorf, Germany.

The patent-pending product, called Avery Dennison Shrink PS, is engineered to survive the vacuum-shrink process without wrinkling, providing both shelf appeal and production-related benefits.

The labels are applied to shrinkable bags off-line or in-line prior to filling and vacuum sealing.

Compared with traditional shrink-bag labeling, the Shrink PS solution offers enhanced labeling flexibility and the opportunity to differentiate products at a later stage in the packaging process.

As a result, food processors can reduce or eliminate multiple sets of preprinted shrink bags in inventory, cutting overall costs.

Potential applications include the labeling of processed meats, fresh red meats, poultry and cheese products.