AFIC: Asian consumers are ready for food biotech benefits
A consumer survey conducted by AFIC in five Asian countries shows that consumers are ready to accept benefits from biotechnology-derived foods.
Genetically modified foods will most likely become an increasing feature of the Asian diet in light of the region's growing demand for high volumes of quality food, says a survey commissioned by the Asian Food Information Centre (AFIC).
The survey was conducted by the Nielsen Company.
It provides insights on how consumers in Asia perceive the use of biotechnology to produce foods and how likely it is consumers are accepting the various benefits biotechnology derived foods may bring.
The research was conducted via an on-line survey of more than 1000 adults in China, India, Japan, Philippines and South Korea.
George Fuller, Executive Director of AFIC, commented: “This recent survey is one of the few that objectively measures opinions and perceptions of Asian consumers in relation to food biotechnology and can be considered as a benchmark for the region.”
“An important outcome of the survey is that amidst heightened media attention on food concerns, Asian consumers have high confidence in the role food biotechnology can play for future food supply and are open-minded about the various benefits food biotech products can bring.”
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