Show Preview: Bangkok Prepares for Fi-Asia 2009

Southeast Asia has emerged as a staging ground for extensive R&D activities, as more countries uphold safety standards. Consumers in the region have a greater appetite for a wider range of convenient, processed foods, resulting in a 34% increase in food ingredients imports over the last five years. A growing middle-class is also demanding healthier foods, novel flavors, convenience, and new food experiences.

Besides country participation from US and China at the show, first-time exhibitor Arla and returning exhibitor International Dairy Ingredients will address dairy-related queries at the show. Here are more profiles of exhibitors.

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IDI showcases fat-filled dairy powders

The company’s fat-filled dairy powders are trans fat-free, functional dairy ingredients that are developed to help reduce cost for manufacturers. They are suitable for applications such as bakery, beverages and cream toppings. Stand No: K11

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Danisco features HOWARU probiotic straw

Following an exclusive partnership with Unistraw, Danisco will present a brand new range of probiotic straws under the HOWARU trademark. This patented straw concept allows consumers to sip a probiotic daily dose with their favorite beverage. Stand No: H11

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East meets West Spirit Qi Essential Oil is a result

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Spirit Qi Essential Oil is a result of traditional Chinese medicines and biotechnology of the West. The company says the product aids in effectively regulating one’s health. Stand No: K1

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Food Ingredient Technology features sodium caseinate

An exclusive agent of DMV International, Food Ingredient Technology’s product range includes roller dried and spray dried versions of caseinates. Used as a texturizer in dairy products such as yoghurt, fresh and processed cheese, EM7 (sodium caseinate) features excellent taste, color and microbiological characteristics. It is also used as an emulsifier in meat products and as a spray dried emulsifier for liquid vegetable creams. Stand No: F1

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An array of ingredients

CBC Thailand Food Ingredients Division’s product portfolio includes acidulants, antimicrobials, concentrated juices, emulsifiers, fibers, flavors, modified starches and natural colors. It will feature Asian spice blends from Kalsec, food grade phosphates from Prayon and benzoate preservatives from Emerald Kalama Chemical. Stand No: I11

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Kalsec Asian liquid spice blends

New products from Kalsec reduce the need to use several spices when creating authentic Asian dishes such as tom yam, satay, rendang, adobo, pho, otak-otak and sambals. The products feature a one-stop, easy-to-use, consistent, clean and fresh flavors made from natural ingredients. Stand No: L11

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Quality ingredients from salmon

Marine Bioproducts AS produces ingredients from Norwegian salmon such as quality salmon oils, hydrolysates, peptones and powders. In addition to food and health applications, the products are also used as pet products and in industrial fermentation.Stand No: C253

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Super Emu R for flour-based products

Okuno-Auromex (Thailand) launches super Emu R for rice, gyoza and noodle products. The ingredient improves moisture holding, prevents drying and product retro-gradation. It does not affect smell and color of products and disperses well in water. Stand No: P34

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Versatile dehydrated potatoes

The United States Potato Board will feature dehydrated potato dices, slices, shreds, flakes and granules. The flour can be used as a nutritious base food and as a neutral product that complements a variety of ingredients. Stand No: E1

Manufacturers are fuelling the demand for healthier foods, convenience and new food experiences.

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More baby food launches with rice ingredients

Over the last year the number of baby food product launches containing rice ingredients has almost doubled as food manufacturers continue to respond to the consumer demand for natural, organic and hypoallergenic products, reports Innova.

In contrast, the company says overall number of baby food new product launches in 2008 stabilized, compounding the relevance of rice-based ingredients in driving the market and helping manufacturers create innovative products that meet the needs of the evolving consumer. “Consumers’ lifestyles and understanding of health & nutrition has helped shape the baby food market”, says Vincent Caluwaerts, sales and marketing manager from BENEO-Remy.

“Consumers have become savvy to what food products contain and actively look for options that offer additional benefits, especially when buying for their children. This has become particularly clear within organic product developments, as since 2002 the number of organic baby food products has increased exponentially.”

“Equally convenience has become a priority for consumers. Time poor, fast paced lifestyles see consumers demanding not just healthier and more natural products for their children, but also products that can be consumed more easily. Accounting for 68% of the global baby food market, Euromonitor International says milk formula presents the biggest opportunity.”

“Milk formula for toddlers has shown the biggest average growth of 18.5% (2003-2008) suggesting that the increased number of mothers returning to work is playing a role in this growth.”

www.remy-industries.be