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Consumers are becoming increasingly concerned over the integrity of food and what features on product labels, resulting to manufacturers looking for natural solutions.
This insight from BENEO-Remy reinforces Mintel’s New Nutrition Business’s initial predictions issued at the beginning of 2009.
In 2008 the number of clean label product launches grew by 48%.
The trend remains buoyant in 2009 with nearly 4500 new clean label products launched in the first five months of the year.
Western Europe dominates with 40% of clean label launches with North America and Asia also performing well, each with a 17% share.
This insight from BENEO-Remy reinforces Mintel’s New Nutrition Business’s initial predictions issued at the beginning of 2009.
In 2008 the number of clean label product launches grew by 48%.
The trend remains buoyant in 2009 with nearly 4500 new clean label products launched in the first five months of the year.
Western Europe dominates with 40% of clean label launches with North America and Asia also performing well, each with a 17% share.
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