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BENEO-Palatinit launches website in Chinese

30 June 2009

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BENEO-Palatinit has launched its Chinese website that is designed to answer industry queries about Isomalt and its nutritional and technical benefits.

“We decided to launch our global website, www.beneo-palatinit.com in simplified and traditional Chinese to meet food and beverage manufacturers’ growing interest in healthier foods in Asia”, said Ms Antje Schroeder, sales and marketing director of BENEO-Palatinit Asia-Pacific.

“Asian consumers have become more attentive and curious about the ingredients found in the products they buy. We take it in our stride to empower them with the right information to make good purchase decisions.”






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