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Silgan Containers echoes industry report on investing in innovation during economic downturn
17 June 2009
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Food can maker Silgan Containers’ commitment to research has uncovered that investing in innovation and marketing during an economic downturn is an important factor in securing current and future growth.
A recent Frost & Sullivan survey finds that the primary factors shaping innovation and product development strategy are the global economic downturn (33% of survey respondents) and the increasing need for innovation (48%).
The survey sought to better understand the key challenges facing innovation and product development executives in North America in 2009.
Respondents identified that two of the most pressing challenges facing their job are generating and maintaining a pipeline of commercially viable innovations (21%) and identifying and developing breakthrough innovation ideas (13%).
“The data shows that food manufacturers can drive growth by continuing innovation efforts,” said Carolyn Takata, director of marketing, Silgan Containers.
A recent Frost & Sullivan survey finds that the primary factors shaping innovation and product development strategy are the global economic downturn (33% of survey respondents) and the increasing need for innovation (48%).
The survey sought to better understand the key challenges facing innovation and product development executives in North America in 2009.
Respondents identified that two of the most pressing challenges facing their job are generating and maintaining a pipeline of commercially viable innovations (21%) and identifying and developing breakthrough innovation ideas (13%).
“The data shows that food manufacturers can drive growth by continuing innovation efforts,” said Carolyn Takata, director of marketing, Silgan Containers.
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