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Smoothies is a well-thought-out concept focusing on healthy, fruity ingredients enhances the prospects for success.
The global food industry is now also looking into processing technologies and packaging solutions that are specifically geared towards maintaining product quality and that offer logistical advantages.
Aseptic filling technology in conjunction with aseptic carton packs is part of this move forward.
In the non-carbonated soft drinks (NCSD) sector, smoothies are at the top end of the premium products range, with whole, high-quality fruits processed into creamy mixed fruit purées.
This gives smoothies high vitamin content.
No sugar, colourants, preservatives or other additives are included.
“In the emerging smoothies market segment, it can be seen that product innovations have a particularly positive start in the market if they come with an appealing, holistic product concept and reach the consumer through an appropriately positioned pitch”, says Norman Gierow, market segment manager for NCSD at SIG Combibloc.
In Great Britain, fruit-based smoothies are already a success.
The market is growing in Western Europe and North America too, and a huge variety of new product concepts is expanding the range of the creations available.
New markets for smoothies are opening up in parts of Eastern Europe.
Asia and Australia also offer opportunities for success in the smoothies market, in terms of sales volumes and the margins for food manufacturers.
“Sold as fresh products, smoothies need to be distributed and presented within a closed cold chain system. Rapid deterioration in quality and changes in flavour in these highly sensitive products can be significantly minimised by using a gentle aseptic process to fill the products into carton packs”, says Gierow.
This filling technology and the features of the carton packaging are of particular interest in market regions where a closed cold chain is unfeasible.
Gently packaged in aseptic carton packs, premium smoothies are safely protected and can be transported and stored in a space-saving manner without refrigeration or preservatives.
The quality of the nutritious ingredients in the product is retained.
According to Gierow, this means smoothies packaged in carton packs also offer very clear benefits in terms of reducing energy consumption and transport costs and minimizing CO2 emissions.
The global food industry is now also looking into processing technologies and packaging solutions that are specifically geared towards maintaining product quality and that offer logistical advantages.
Aseptic filling technology in conjunction with aseptic carton packs is part of this move forward.
In the non-carbonated soft drinks (NCSD) sector, smoothies are at the top end of the premium products range, with whole, high-quality fruits processed into creamy mixed fruit purées.
This gives smoothies high vitamin content.
No sugar, colourants, preservatives or other additives are included.
“In the emerging smoothies market segment, it can be seen that product innovations have a particularly positive start in the market if they come with an appealing, holistic product concept and reach the consumer through an appropriately positioned pitch”, says Norman Gierow, market segment manager for NCSD at SIG Combibloc.
In Great Britain, fruit-based smoothies are already a success.
The market is growing in Western Europe and North America too, and a huge variety of new product concepts is expanding the range of the creations available.
New markets for smoothies are opening up in parts of Eastern Europe.
Asia and Australia also offer opportunities for success in the smoothies market, in terms of sales volumes and the margins for food manufacturers.
“Sold as fresh products, smoothies need to be distributed and presented within a closed cold chain system. Rapid deterioration in quality and changes in flavour in these highly sensitive products can be significantly minimised by using a gentle aseptic process to fill the products into carton packs”, says Gierow.
This filling technology and the features of the carton packaging are of particular interest in market regions where a closed cold chain is unfeasible.
Gently packaged in aseptic carton packs, premium smoothies are safely protected and can be transported and stored in a space-saving manner without refrigeration or preservatives.
The quality of the nutritious ingredients in the product is retained.
According to Gierow, this means smoothies packaged in carton packs also offer very clear benefits in terms of reducing energy consumption and transport costs and minimizing CO2 emissions.
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