Organic Alliance to introduce GS1 technology


Dated: 7 August 2008

Organic Alliance, Inc says it has agreed to implement the GS1 System to track its produce in order to improve traceability and consumer safety.

GS1 is a global organization with an integrated system of standards that provides accurate identification of products and locations through the use of standards, barcodes and Electronic Product Code/Radio Frequency Identification (EPC/RFID) tags.

The GS1 System can play a vital role in product recalls, because it enables product traceability. GS1 standards make traceability systems possible on a global scale across the supply chain.

The US organic industry grew 21% to reach $17.7 billion in consumer sales in 2006 yet consumers are increasingly more concerned about the origin and safety of produce due to food recalls and produce warnings.

 
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