Plastic bottle revolution begins online


Dated: 30 May 2008

Sidel unveils the www.no-bottle.com Web site, detailing the company’s actions to reduce the environmental impact of plastic bottles.

Online since April 1, 2008, the website provides information about initiatives at Sidel that address these issues.

The company has been contributing to source reduction for some time. One example is NoBottle, a new ultralight, high-end PET bottle that symbolizes the full range of Sidel’s expertise in bottle lightweighting and eco-design.

This new benchmark in lightweight plastic bottles, 25-40% lighter than the previous generation, has succeeded in overcoming a number of technological challenges to pave the way for new possibilities in the plastic packaging world.

The site also keeps a real time count of how much PET is being saved by NoBottle technology.

As of late April 2008, savings already total 28,000 tons.

Environmental protection is the new frontier in innovation, and to achieve its goal, Sidel is increasing its 2008 Research and Development budget by 20%.

 
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