UK: Sales of carbonates and concentrates worth £7.58B in 2007
Dated: 29 May 2008
Research and Markets has announced the addition of “Soft Drinks (Carbonated & Concentrated) Market Report 2008” to their offering.
Carbonated and concentrated soft drinks, known colloquially in the UK as `fizzy drinks' and `squash', account for more than half of the soft drinks market (in terms of both value and volume).
These are long-established drinks, usually sold to the consumer under famous brand names, either international or British, such as Coca-Cola, Pepsi, Lucozade, Irn-Bru and Ribena.
Sales of carbonates and concentrates were worth £7.58 billion ($10.00 billion) in 2007, representing 56.1% of the £13.5 billion soft drinks sector.
Their market value has declined since 2003 by 3.5%.
The main cause of this shift has been the trend towards simple bottled water, fresh fruit juice and fashionable `smoothies': products that appeal to health-conscious consumers avoiding sugary food products.
Health awareness has driven demand since 2000, both from consumers and at governmental level (e.g. legislation on the sale of unhealthy drinks in schools, and on their advertising on television during children's programmes).
New products tend to have a low-sugar or healthy, natural message, examples including Coca-Cola Zero and the latest version of Pepsi, branded as Pepsi Raw.
Value growth of 19.5% is predicted for the total market for carbonated and concentrated soft drinks between 2008 and 2012.
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