Tradewinds launches in Multipacked PowerFlex PET Container
Dated: 26 May 2008
Tradewinds Beverage Company, Cincinnati, OH, experiences 1,400% multipack sales growth for its ready-to-drink (RTD) tea since converting from glass to PowerFlex polyethylene terephthalate (PET) bottles from Amcor PET Packaging.
Tradewinds was the first company to commercialize single-serve PowerFlex bottles in 2005, which were primarily available in convenience-oriented locations.
Two years ago, the company entered the club store channel with 24-count glass multipacks.
At the beginning of March, Tradewinds converted that multipack size to PowerFlex and added a 6-count shrink pack of the same bottle for grocery stores.
At the end of April, the company also introduced an 8-count PowerFlex multipack for mass merchandisers such as Wal-Mart.
Comparing year-to-date numbers for the 24-count, the PowerFlex alternative boosted sales by 1,400% when compared to glass bottles for the same period during the prior year.
The company attributes the increase in sales to the attractive, lightweight and breakage-resistant features of the PET bottle which consumers find more desirable.
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