UK: Sales of baked beans show healthy growth


Dated: 15 May 2008

Latest research from Mintel shows that sales have increased by a saucy 11% over the last two years alone, with Brits forking out almost £300 million ($583.46 million) on their beloved beans last year.

"The latest shift towards healthy eating and cooking fresh food could have relegated baked beans to the back of the kitchen cupboard, but instead manufacturers have used these trends to their advantage," says Vivianne Ihekuweazu, senior consumer analyst at Mintel.

"The introduction of more upmarket recipes as well as new varieties that are better for you, means that even after all these years, baked beans are still a regular fixture at mealtimes across the UK."

Often considered a close relation of baked beans, canned pasta, such as spaghetti hoops and ravioli, has fared less well, with sales falling 8% over the same two year period, to £99 million in 2007.

This market has suffered from stiff competition, as more and more of us are happy to cook up a quick bowl of pasta instead. They have also found it hard to overcome their unhealthy image.

Although baked beans will see an impressive 27% growth to 2012, sales of canned pasta will increase by 12%, a vast improvement on recent years.

 
Related Articles

  USDA recognizes corporations to promote nutrition and fight obesity

  US Report: Prebiotics suppliers must rely on scientific evidence to market novel products

  FAO: Agricultural commodity prices expected to remain high

  Trends in Packaging

  ASIA’S FOOD MARKET: Business These Days

  Niche areas

  Rabobank Executive Board reallocates responsibilities

  Japan to put food crisis on G8 agenda

  Fortified fruit, anyone?

  Food crisis deepening across globe

 

 


Reed Business Information Asia | EM Asia | EM Asia (China) | Control Engineering Asia | Pharma Asia
Ferret | Food International | Technology Alimentari | Food Manufacturing | Packaging Digest

ABOUT Asia Food Journal | FREE SUBSCRIPTION | CONTACT US


 
   
 
© 2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this web site is subject to its Terms and Conditions of Use. View our Privacy Policy.