What packaging can do! The everyday food for the masses and no-fuss staple gets an image makeover. Noodles are good for you, so why not make it look good enough to give? Proad Identity (www.proaddesign.com.tw) in Taiwan took a well-loved brand, re-created its image and re-packaged the entire concept in an eye-catching, functional case that even the in-laws would approve. If this doesn’t impress them, at least the attention-to-detail Germans were. This packaging effort and other visually stunning work bagged Proad’s creative director Jennifer Tsai a record six iF Packaging Design awards for visual communication at the Interpack trade show in Düsseldorf.
