Canned fruit is in for an image overhaul. Loved by children but frowned upon by parents for its lacking nutritional value, a new range of canned fruits hopes to win the adults over with its added vitamin benefits. Fortified with calcium and vitamins A and C, the Healthy Kids line of canned fruit by Del Monte is the first Fortified product of its kind to reach the market. Launched recently in the US, it remains to be seen if fortifying the processed fruit would help the product compete with fresh fruits, and allow kids to “live healthier lives”. Still on the subject of fortification, Germany’s Klett Schokolade Mucho, a new chocolate blended with a plant-based health ingredient from South America known as maca, could win consumers with its health enhancing properties. Meanwhile, candy label Hershey, while not advocating specific health benefits, is promoting a limited addition “Fresh from the candy factory” product. Consisting of individually wrapped candy in two flavors, almond and peanut butter, and packaged in plastic jars, the product as well as the novel marketing concept of fresh candy should be interesting.
